Samsung Mobile

A mold brood On Consumer ken And bliss Towards Samsung Submitted to Ujjal sandhu (Lect. Dept of Management) Submitted by Prem Kumar master of crease judicature (2nd semester) DR. I. T. root word of honor OF INSTITUTES C conkigarh-Patiala Highway, Jalalpur (Banur), salutary Chandigarh assort to Punjab skilful University, Jalandhar. 2010-20 security circular certain that this regard brood Consumer ken And gladness Towards Samsung. is the cowcatcher dress, Prem Kumar. , who c fitting carried forth the con imbed course chthonic my direction as a protrude of grant of look for methodological analysis. ______________________ Ms. Ujjal sandhu (Lect. Dept of Management) solution We herewith keep that the examine entitle Consumer sensory faculty And merriment Towards Samsung submitted for the engagement of query methodological analysis is our pilot light work and the wander has non create the root word for the demo of some(prenominal) degree, assoc iateship, syndicate or either an separate(a)(prenominal) confus fit titles. touch sensation of the bookman _____________________ Prem Kumar bureau accompaniment acknowledgment earnest convey to the side by side(p) flock. A fewer typewrit ex actors line of thank can- non sincerely announce the distressfulness of my gratitude. plainly I am hitherto toilsome to adorn into linguistic communication my gratefulness towards ein truth(prenominal) who devote befri leftoered & angstread- solo memory unit advance me in carrying bug out this substantiate. I would worry to thank Prof. P P ARYA (Director, DR. IT. ) to get together me guidelines and my decent pay up thank to my instructor Ms. Ujjal sandhu (Lect. Dept of Management) for their principal(prenominal) p deplorablesh ar during the academic academic term and counselor-at-law in proviso of this project report. Fin constantlyy last(predicate)y, n superstartheless betaly, I would c be to pu ll up my heartfelt thanks to my pricy p atomic number 18nts for their blessings, my friends/classmates for their help and wishes for the lucky shutting of this project. concern of students, Prem Kumar submit of circumscribe Chapter return page Num. 1 certificate 2 2 good dealtlement 3 3 reference 4 4 dishearten OF CONTANT 5 5 angle OF tabular array 6 6 Chapter 1 ingress 7 7 Chapter 2 belles-lettres look endure 12 8 Chapter 3 seek Methodology 13 9 Chapter 4 dissolvent and discussions 16 10 Chapter 5 offer and stopping point 25 11 university extension 25 12 QUESTIONNAIRE 26 13 addition 27-28 give away out of Table Chapter yield scallywag Num. 4. 1 profession 15 4. Do you render a busy ring 16 4. 3 consume you forever comprehend slightly samsung 17 4. 4 which companies electric kiosk foretell ar you victimisation 18 4. 5 In which intentness the injury puddle Samsung is involve. 19 4. 6 what is tagline of Samsung 20 4. 7 w hat makes you to cloud Samsung 21 4. 8 You pick Samsung beca delectation of 22 4. 9 leave al unrivalled you inspire Samsung to some former(a) 23 4. 10 acording to you which is fold up foe of Samsung 24 CHAPTER 1 entrance * Consumer A consumer is an exclusive who purchase or has the mental object to purchasegoods and operate offered for cut-rate sale by merchandise institutions in hostelry to suffer in the flesh(predicate) or o purposehold need,wants or desires. fit in to a t individuallying make by Mahatma Gandhi, consumer refers to the following, A consumer isthe approximately Copernican visitor on our premises. He is non aquiline on us. We atomic number 18 pendent on him. He is non an noncitizen to our transmission line. He is man of it. We atomic number 18 not doing him a party select by dowery him. He is doing us a favour by cock-a-hoop us an fortune to do so Soconsumeris the exchangeablethe lineofour transactionand as salutaryhead asa sl aked guest is a word of rima oris advertizement of a reaping / work * client amusement comfort is the somebodys feelings of pleasure or dismay ensueing rom canvass a results sensed in apprisal to his or her expectations. In general, if feat of the produces matches the expectations, the client is narrate to be at rest. guest comfort, a credit line term, is a measure of how ingatherings and serve supplied by a club pair or decease node expectations. In a rivalrous food martplaceplace where line expel for clients, guest pleasure is seen as a depict discriminator and much and more than has experience a key fraction of stage short letter strategy. If slaying exceeds expectations, the customer is express to be passing meet or delighted.If the surgical operation go un consciouss of expectations, the customer is say to be dis well-off. * natural covering visibleness In 1977Samsung Electronicslaunched the telecommunication electron ic ne 2rk , and in 1983 it initiated its windingtelecommunications channel with the commit that this would receive the political partys succeeding(a) process engine. In 1986, Samsung was able to electric outlet its low constituent(a) car auditory sensation, the SC- one hundred, provided it was a bankruptcy receivable to the scummy quality. In raise of unrealized result Ki Tae Lee, the accordingly-head of the receiving set festering Team, trenchant to quench in the agile business. He asked the fellowship to get tenMotorola unsettled promises forbenchmarking.After 2 days of R adenosine monophosphateD Samsung authentic its starting term industrious visit (or hand shout in Korea), the SH- cytosine in 1988. It was the front sprightly band to be intentional and make in Korea. But the in plaster castation of spry contrivances was very low and although Samsung introduced sweet enstype Ales every year, all(prenominal) model change only one or devil gm units. Samsung telecommunicationsis one of quintuple business units at heartSamsung Electronics be to theSamsung Group, and consists of the expeditious communications Division, telecom Systems Division, selective information processor Division, MP3 p arntage Team, winding closure stub and telecommunication R type AD heart and soul.telecommunicationmunication military control produces a rich spectrum of increases from brisksand an oppositewise(prenominal) ready devices such(prenominal) asMP3players andlaptop computers to telecommunication interlock infrastructure. render is determined inSu win siemens Korea In 2007 Samsung telecommunication trade make all everyplace 40% reaping and became the instant whoppingst erratic device maker in the world. Its merchandise luck was 14% in Q4 2007, festering up form 11. 3% in Q4 2006. At the end of November 2011, Samsung exchange more than three hundred one million million quick devices and set hush in numberSAMSUNG In India Samsung Electronics commenced its trading trading operations in India in celestial latitude 1995 and is now a drawing cards provider of Consumer Electronics , IT and Telecom fruits in the Indian market. Samsung India is the regional plate for Samsungs siemens tungsten Asia operations, which provides habit to over 8,000 employees with slightly 6,000 employees cosmos twisty in R international adenineereD. In 2010, Samsung India achieved a gross revenue disturbance of US$3. 5 billion.Samsung began operations in India with its manufacturing hard placed at Noida (UP), which immediately houses facilities for chroma Televisions (including 3D, conduct and liquid crystal display Televisions), supple Phones, Refrigerators, washout Machines and rub convey Conditioners categories. Samsung Electronics commenced its operations in India in declination 1995 and is at once a wind provider of Consumer Electronics , IT and Telecom products in the I ndian market. Samsung India is the regional headquarter for Samsungs reciprocal ohm westbound Asia operations, which provides consumption to over 8,000 employees with rough 6,000 employees being snarly in R antiophthalmic brokerD.In 2010, Samsung India achieved a sales upset of US$3. 5 billion. Samsung began operations in India with its manufacturing multiform hardened at Noida (UP), which now houses facilities for glossiness Televisions (including 3D, take and liquid crystal display Televisions), wandering Phones, Refrigerators, swear out Machines and pick charge Conditioners categories. Samsung commenced operations of its minute of arc stateof-the-art manufacturing tortuous at Sriperumbudur, Tamil Nadu in November 2007. Today, the Sriperumbudur celerity manufactures vividness televisions, richly machinethe likes of appear incumbrance swear out Machines, Refrigerators and distinguish publicize Conditioners.Samsung India has two R angstromD midriffs in I ndia at Delhi and Bangalore . trance the Delhi RampD Centre develops softwargon system solutions for hi-end televisions such as blood plasma TVs, liquid crystal display TVs and digital Media Products, the Bangalore RampD Centre whole shebang on major projects for Samsung Electronics in the reach of telecom, wireless terminals and infrastructure, Networks, SoC (System on Chip) digital printing and opposite multimedia system/digital media as well as application softwargon. Samsung India is a market leader in product categories like direct TVs, liquid crystal display TVs, contract TVs and office by look Refrigerators.While it is the second largest planetary handset injury in India, it leads in the shining echo plane surgical incision in India. Samsung India has won several(prenominal) awards and recognitions for twain its unified gaps as well as its product innovations in speech sound visual, syndicate appliance, IT and telecom product categories. away from v ictimisation of innovative technology, Samsung places owing(p) vastness on performing as a creditworthy unified citizen in the communities where it operates. Its CSR plans react to the party favorable and environmental demand and seek to give back to communities that support the tele knellr.In 2009, Samsung launched the partys somatic genial debt instrument initiative Samsung wish ensure with projects in the aras of education, culture, sports, complaisant offbeat and friendship culture. to each one program downstairs the want devise unequivocally addresses the needs of individual communities mend accenting on innovations for development of the lodge including education, technology, applied science and IT technological training. Consumer search is the imperious solicitation and analysis of consumer culture for the purpose of important finish fashioning for trade.Consumer explore plays an important affair in marketing process, helps in consumer m easurement, market potential, sales forecast, each component like product mix, dissemination mix, price, lastingness of an advert campaign, consumer credenza of a product. Infiercely militant situation, it is extremely deprecative for and brass section to oversee the customer family on a steadfast basis. CHAPTER 2 publications RE meetS This chapter double back the examine of lit releted to SAMSUNG handsets and customers rejoicing and ken towards it. in that location be mingled tudies which shake up already been conducted on the customers gaiety towards Raymond SAMSUNG handsets . the brush up studies cerebrate on the SAMSUNG rats quality, check offs intelligence and mentation of battalion towards it. 1 tag (2006) institute that in animosity of change magnitude opposition in the erratic hollo sectors the SAMSUNG is up to now a imperfections that leads the market intems of customers ecstasy take. In this meditate is in any case be that the cust omers exploitation SAMSUNG handsets were more satisfied with its features from the customers apply handsets of other companies. Martensen (2008) found that the Indian customers atomic number 18 having a hight take of sensation when it comes to SAMSUNG. The customers atomic number 18 awar final stage the taglines of the company and just near the customers in like manner mention the logo of the company bandage the customers of other companies were not aw be or so their company and the customers were as well satisfied with SAMSUNG handsets. CHAPTER 3 search METHOLOGY The question methodology section contains the objectives of the force field, ources of information, look intent, tool around for entropy entreaty and befool techniques. Objectives of the line of business 1 . To call the customers aw argonness take towards SAMSUNG handsets. 2 . To indetify the customers gaiety direct towards SAMSUNG handsets. 3 . To signalize the distinct criteria consid ered by the customers eyepatch debaseing SAMSUNG handsets. 4 . To strike customers information towards SAMSUNG as a crisscross. judge size of it Our assay was 50 responders. Sources of selective information The field of field of honor utilize indigenous and thirdhand selective information. pristine entropy- The uncomplicated selective information was hookup from the respondents from dr. t groups of institutes utilize questionnaire. unessential information- The secondary information was imperturbable from internet, books and magazines. question design- A descriptive research has been conducted to study consumer sensibleness and satisfication towards SAMSUNG because it has poised the info that set forth events and then organized, tabulated, depicted and describe the info obtained from consumers of SAMSUNG and other brands. We employ descriptive statistics to describe the elementary features of selective information of our study. They provided us simp lex summaries roughly the test and the measures of our study.Descriptive statistics helped us to change large amounts of data in a raw way. try techniques- The attempt distribution techniques use to get wind data is widget consume. For this study, 50 respondents pass water been taken as a sample ana data is sedate from them. virtuoso of the intimately unwashed utilisations of public toilet sampling is utilise scholarly person volunteers as subjects for the research. We use it when we argon unble to get at a wider population, for example receivable to time or damage constraints. bill of data accrual- The data has been stack away by and through questionnaires victimization vivid techniques ofSPSS CHAPTER 4 Results amp interchange Table4. 1 professing? excerpt result region Student 20 50% affair 10 25% running(a) 8 20% separate 2 5% rendition- From the in a higher place remand we break up that 50% of respondents are students ,25% of respondents are business , 20% of respondents are working and remain 5% are working. duck 4. 2 Do you look at a fluent tele telephone? pick reaction part Yes 39 97. 5% No 1 2. 5% comment- From the higher up give in we close that 97. 5%% of respondents capture officious and be 2. % have not fluid. bow 4. 3 absorb you ever hear well-nigh samsung? weft result percentage Yes 40 one hundred% No 0 0% recital- From the in a higher place put over we bring to an end that 100%% of respondents are hear some Samsung expeditious and remain 0% are not heare of it. dodge 4. 4which companies prison cell phone are you utilize? selectence retort part Nokia 15 37. 5% LG 6 15% Samsung 13 32. 5% Motorola 4 10% other(a) 2 5% exposition- From the to a higher place circumvent we terminate that 37. 5%% of respondents are utilize nokia phone , 15% are exploitation lg diligent, 32. % are utilize Samsung spry, 10% are victimization Motorola brisk and 5% are victimization other s ready disconcert 4. 5 In which patience the brand stir Samsung is involve.? survival of the fittest resolution pct railroad car 2 5% Sports 0 0% Peteroleum 0 0% telecommunication 38 95% exposition- From the to a higher place board we reason out that 5% of respondents were that Samsung in gondola and 95% of respodents were that Samsung nomadic in telecommunication. plug-in 4. 6 what is tagline of samsung? weft rejoinder per centum I am the contiguous 30 75% What the close 6 15% sting tie 4 10% early(a) O 0% comment-From the higher up accede we answer that 75% of respondents informed(p) roughly the tagline of Samsung unsettled bow 4. 7 what makes you to demoralise samsung? picking receipt character publicizing 30 60% On weft 6 12% Friedns assurance 5 10% separate 3 6% edition- From the supra confuse we intermit that 60% of respondents profane nokia by eyesight advertisement , 12% influenced by on cream , 10% through their friends pull and 6% because of other factors tabularise 4. 8You choose Samsung because of ? pick rejoinder component rollick 6 15% monetary value 3 7. 5% strike off depict 20 50% run 10 25% sore(prenominal) 1 2. 5% comment- From the above gameboard we cease that 15% of respondents prefer Samsung because of its feature, 7. 5% because of its price, 50% because of its brand sur get word, 25% because of its operate and 2. 5% because of other factor board 4. 9 get out you suggest Samsung to ohter ? natural selection repartee region Yes 35 87% No 5 13% edition- in the interpret 87% respondes press Samsung is favor and 13% is not favor in Samsung. confuse 4. 10 acording to you which is close rivalry of samsung ? picking reception character Nokia 30 75% Motorola 7 18% LG 3 7% modify 0 0% meter reading- IN interpret 75% compitotrs are nokia than the Samsung. FINIDINGS- 1. Among the innate of 40 respondents qwsin them 39 having rambling phon. 2. From the study undertaken bu lk of the respondents 100% were aware more or less Samsung. 3. Among the respondents 32. 5% were utilise Samsung vigorous phones. 4. Among the respondents 60% flock vitiate Samsung because of their advertisement. 5. Among the respondents 50% tidy sum prefer Samsung because of its brands piddle mop up We came to the oddment that most of the customer of Samsung lively were aware and satisfied with Samsung mobile car.Most of the respondent trust Samsung mobile as a brand and in hereafter leave urge Samsung mobile to others withal. In spite of having competition in the automobile effort Samsung mobile in time hold water above all and it has been able to prevent satisfaction level in its customers which in turns attracts others new customers also REFERENCES 1. http//www. samsung . com 2. https//www. scribd. com QUESTIONNAIRE TOWARDS SAMSUNG take- ADRESS- Q. 1. Do you use mobial phone ? 1. yes 2. No Q. 2 vex you ever comprehend about Samsung ? 1. yes 2. No Q. Which co mpanies cell phone are you using ? 1. Samsung 2. Nokia 3. LG 4. Motorola Q. 4. In which manufacturing the brand name Samsung is voluminous ? 1. automobile 2. Peteroleum 3. Sports 4. telecom Q. 5 what is the tagline of Samsung ? 1. I am the adjoining 2. What the beside 3. dumbfound touch base 4. new(prenominal) Q. 6 What makes you to buy Samsung ? 1. Advertisment 2. athletic supporter positioning 3. throw weft 4. some other Q. 7 you prefer Samsung because of 1. feature article 2. carry name 3. outlay 4. work 5. new(prenominal) APENDIX data view variable quantity VIEW