SWOT ANALYSIS Essay Example | Topics and Well Written Essays - 250 words

SWOT ANALYSIS - Essay ExampleIt I this form of integration that makes it competitive. Throughout its history, the company has enjoyed strong economic growth and ever increasing cash flow (Baines, Fill, and Page, 230). This has enabled it to expand and command a wider share of the market.At one point in the market, research was ineffective with the company flunk to anticipate the need for new products such as phablets. What resulted was late entrance into the market thus affecting sales and revenue. The lack of a wider price specialisation strategy makes the company appear to be a premium category company. This core that many people in the middle and low socioeconomic billet disregard its products. Further, the company has overtime depended on revenue from only two products, iPad and iPhone.Most of Apples products have remained popular and relevant to many people. This means that the company can continue investing on the same products with the assurance of revenue. The growing te chnology industry increases the demand for electronic products constantly. The company is thus certified of progress.Lack of price differentiation strategy is detrimental to the companys quest to get into a wider market. The company is outperformed by competitors such as Samsung on this and the demand for its products may shift when lower priced products are in the market. There is increased a need for innovativeness in the industry (Kurtz, 23). As long as the company enjoys revenue from only two of its products, innovation may be delayed and with time, the products will lose