Delta Air Lines Essay

The Delta communicatelines boasts of an affluent history that tells the story of how it came to be the successful airline association that it is at present. It every(prenominal) started when the Huff Daland Dusters got entangled with crop-dusting in Macon, state of Georgia. In 1925, Huff Daland Dusters relocated to Monroe in the state of Louisiana where it was known for being a successful hidden lodge, owning eighteen planes. Due to the growing success of Huff Daland Dusters, C. E. Woolman who established Delta mien Lines purchased the private dusting company. The company was then named Delta air travel return. (Delta, 2008a)In 1930, Delta wrinkle Service begins to operate in Atlanta, Georgia where it dis keep services for passengers, and became Delta melody Corporation. When the company was approved to deliver the goods mail services again, which was unsuccessful in 1930, it continued to provide services for passengers. In 1942, Delta became involved with the war, with i ts active involvement in transforming and refurbishing over unmatched thousand aircrafts to be utilized during the war, and in providing control for pilots belonging to the army and aircraft technicians. After three years, the company was renamed as Delta transport Lines, Inc. (Delta, 2008a)In 1961, Delta launched the first direct flight from its base to Los Angeles. In 1972, Delta became a much bigger company through the Northeast line of reasoninglines uniting, the Western Airlines merger in 1987, and the companys purchase of Pan Am. The Pan Am purchase al haplessed Delta to become a global carrier. (Delta 2008a)The current CEO of Delta Air Lines is Richard H. Anderson in September last year, although being just a refreshful member five months prior to that. Anderson acquired a wide ranged of airline experiences during his twenty dollar bill years in the business. Prior to his membership to the Delta Air Line table of Directors, he served for Continental Airlines, and jumped from one post to an opposite higher station in the Northwest Airlines. Moreover, he worked for UnitedHealth Group where he was a chairwoman of the Markets group. After his three-year service with the company, he joined Delta Air Lines. (Delta, 2008b)At present, the Delta Air Lines is based still in Atlanta Georgia where it provides their customers 310 flight destinations for all over 54 countries in the world. In 2007, Delta just announced the adjunct of 50 routes all over the world. (Delta, 2008c)This just proves how successful they are in what they do that they are able to cater to thousands of people who have the high life of choosing where to go from numerous destinations locally or abroad.Delta Air Lines became successful because of its innovativeness and nudeness to mergers that made it one of the largest company airlines in the history of the United States. Moreover, Delta Air Lines is linked to several other airline companies and are allied with other foreign airlines. In the past, Delta was able to do mergers with several airlines and from then on continued to expand by targeting international destinations and partnership. Its success may in any case be attributed to the wide range of services that they can provide to their customers. Perhaps, the company fosters good relationships with its employees, primarily because of the concern that Delta exhibits to them. In September 2005, Delta was awarded as one of Americas Safest Companies as it implemented strict rules and policies on wellness and safety for employees in the workplace. (Delta, 2008d)Currently, Delta has expanded its target market to include level(p) the lower classes of society with its launching of Song. The air service offers low prices on flights and lessens the time for aircrafts to continue services. This means that Song is able to provide as many flights as possible to the people in baseball club to make up for their time. (List, 2003)Moreover, Delta is in partnership with Sk yMiles, which enables their customers to earn free channelise miles, which is gained by the number of flights one purchases. They also support several foundations and organizations, such as The Breast Cancer Research Foundation, Habitat for Humanity, etc. that helps to show their image and reputation, and gain more followers for the expansion of the airline. These changes haveReferencesDelta Air Lines Delta Through the Decades. Delta Air Lines, Inc. 2008ahttp//www.delta.com/about_delta/corporate_information/delta_stats_facts/delta_through_decades/index.jsp 15 April 2008.Delta Air Lines Richard H. Anderson. Delta Air Lines, Inc. 2008bhttp//www.delta.com/about_delta/corporate_information/corporate_biographies/anderson/ 15 April 15, 2008.Delta Air Lines. New Routes Mean More Sources. Delta Air Lines, Inc. 2008chttp//www.delta.com/planning_reservations/plan_flight/destinations/new_routes/index.jsp April 15, 2008.Delta Air Lines. Awards & Recognition. Delta Air Lines, Inc. 2008dhttp// www.delta.com/about_delta/corporate_information/awards_recognition/index.jsp April 15, 2008.List. B. trading operations researchers say Delta Air Lines Song has cut turnaround time of aircraft by25%. Innovations Report 2003 http//www.innovations-report.de/html/berichte/verkehr_logistik/bericht-22601.html April 15, 2008.